Peningkatan daya saing UMKM melalui penguatan branding dan strategi konten media sosial berbasis customer engagement. CREATIVE: Jurnal Pengabdian Masyarakat, [S. l.], v. 1, n. 4, p. 967–979, 2026. DOI: 10.65881/creative.v1i4.216. Disponível em: https://ejournal.scmdigi.id/index.php/creative/article/view/216. Acesso em: 11 oct. 2026.