ECOBIZTECH: Journal of Economics, Business, and Technology
ISSN: 3124-4742 (online) DOI: 10.65881/ecobiztech Editor-in-Chief: Doddy Adhimursandi Publisher: SCM Publishing Publication Frequency: Twice a year (March and September) Publication Fees: 100,000 (IDR) Language: English and Bahasa Indonesia Indexed by: Google Scholar, Dimensions ECOBIZTECH: Journal of Economics, Business, and Technology, with registration number ISSN 3124-4742 (online), is a scientific journal of economics, business, and technology published by SCM Publishing. This journal discusses issues related to economics and business with a technology base. The purpose of publishing this journal is to disseminate conceptual thoughts or ideas and research results achieved in the field of economics, business, and technology in the form of scientific papers.
The synergistic effects of organizational culture and commitment on employee productivity
Purpose: to examine the partial and simultaneous effects of organizational culture and organizational commitment on employee work productivity at PT. Kurnia Junjung Perkasa. Method: this study employed a quantitative explanatory approach with a cross-sectional design. Data were collected through questionnaires from 80 employees of PT. Kurnia Junjung Perkasa, selected using the Slovin formula. The data were analyzed using multiple linear regression after passing validity, reliability, and classical assumption tests. Findings: organizational culture and organizational commitment have positive and significant effects on employee work productivity, both partially and simultaneously. Organizational commitment was found to be the more dominant factor influencing productivity compared to organizational culture. The findings confirm that strengthening organizational values and employee commitment is essential for improving work productivity. Implications: organizations should strengthen organizational culture and employee commitment through effective human resource management strategies to improve work productivity. This study provides practical insights for management in developing policies that support employee engagement, alignment with organizational values, and sustainable performance improvement. Originality: reflected in its examination of the combined influence of organizational culture and organizational commitment on employee productivity within the labour-supply and rental-unit-support service sector, providing new empirical insights into a less-explored organizational context.
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Breaking tax stigma through financial literacy among rural start-up entrepreneurs in Indonesia
Purpose: to examine the role of integrated financial literacy in reducing tax stigma and strengthening tax awareness among rural start-up entrepreneurs in Indonesia by improving financial management, bookkeeping practices, tax literacy, and business formalization readiness. Method: this study employed a participatory action research design with a descriptive qualitative approach involving 50 rural start-up entrepreneurs in Kedungotok Village, Indonesia. Data were collected through field observations, semi-structured interviews, documentation, and participatory mentoring, and were analyzed using thematic analysis supported by descriptive statistics. Findings: integrated financial literacy significantly improved participants' bookkeeping practices, tax literacy, and awareness of business legality while reducing negative perceptions toward taxation. The intervention also increased entrepreneurs' confidence in managing financial records, understanding tax obligations, and participating voluntarily in the formal taxation system, demonstrating the potential of financial literacy to support sustainable business formalization in rural areas. Implications: integrated financial literacy can reduce tax stigma and support voluntary tax compliance among rural entrepreneurs, guiding the development of effective financial and tax education programs. Originality: by integrating financial literacy and behavioral taxation perspectives to explain how financial education reduces tax stigma among rural start-up entrepreneurs.
Transforming rural MSMEs through digital governance, legalization, and financial inclusion: evidence from Indonesia
Purpose: to analyze the effectiveness of an integrated intervention model in strengthening rural MSME governance through business formalization, digital financial management adoption, and financial inclusion enhancement. Method: this study used a participatory action research (PAR) approach, employing observation, mentoring, and pre-test–post-test evaluation to assess the impact of business legalization assistance, digital financial management training, and financial literacy programs on the transformation of rural MSMEs. Findings: the intervention significantly improved MSME governance capacity, digital financial management practices, and formal financing readiness. Participants demonstrated increased compliance with business legalization, improved financial recording capabilities, and a greater understanding of digital tools and formal financing mechanisms. The findings indicate that an integrated approach combining legal formalization, digital transformation, and financial inclusion can strengthen the sustainability and competitiveness of rural MSMEs. Implications: rural MSME development programs should integrate business formalization, digital financial governance, and financial literacy support to enhance institutional capacity, sustainability, and access to formal economic opportunities. Originality: lies in developing an integrated rural MSME transformation model that simultaneously combines business legalization, digital financial governance, and financial inclusion support through a participatory mentoring approach.
Digital payment systems in MSMEs: a systematic literature review of the digital business ecosystem
Purpose: to systematically review the role of digital payment systems in supporting the digital business ecosystem of MSMEs by identifying research trends, types of digital payment technologies, and their impacts on MSME development and performance. Method: this study employed a systematic literature review (SLR) to analyze prior research on the role of digital payments in the digital business ecosystem for MSMEs. Data were collected from Google Scholar using Publish or Perish and analyzed through thematic and bibliometric analysis with VOSviewer. Findings: digital payment systems play a strategic role in supporting the digital business ecosystem of MSMEs by improving transaction efficiency, expanding market access, enhancing operational performance, and accelerating digital transformation. E-wallets, QRIS, and mobile banking are the most widely adopted digital payment methods, while digital literacy, financial literacy, and technological readiness remain key factors in successful adoption. Implications: to a broader understanding of digital payments as strategic enablers of the MSME digital business ecosystem. The findings provide insights for MSMEs, policymakers, financial institutions, and technology providers to develop strategies that strengthen digital payment adoption and support sustainable digital transformation. Originality: this study highlights digital payments as strategic drivers of the MSME digital business ecosystem by integrating perspectives on digital transformation and business development through an SLR approach.
Beyond convenience: a systematic literature review of buy now pay later adoption among generation z
Purpose: to systematically identify, evaluate, and synthesize the determinants influencing buy now pay later (BNPL) adoption among generation z by integrating technological, behavioral, psychological, and financial perspectives. Method: uses a systematic literature review (SLR) approach following the PRISMA framework to analyze 120 articles published between 2022 and 2026. The literature was synthesized using qualitative thematic analysis to identify determinants of BNPL adoption among generation z. Findings: BNPL adoption among generation z is driven by technological factors, including perceived usefulness, perceived ease of use, and trust, as well as behavioral and financial factors such as financial literacy, self-control, and consumption behavior. The findings highlight that BNPL usage has evolved from a technology adoption issue into a broader financial behavior phenomenon. Implications: to a broader understanding of BNPL adoption by integrating technological and financial behavior perspectives. The findings provide insights for fintech providers, educators, and policymakers to encourage responsible BNPL use among generation z. Originality: lies in integrating technology adoption, financial literacy, and consumer behavior perspectives to develop a comprehensive understanding of BNPL adoption among generation z through a systematic literature review approach.
QRIS adoption, cashless transactions, and financial inclusion in Indonesia: a systematic literature review
Purpose: to systematically review the existing literature on the QRIS in Indonesia by identifying the determinants of QRIS adoption, examining its impact on cashless transactions, and analyzing its contribution to financial inclusion. Method: this study employed a PRISMA-based systematic literature review (SLR) of 120 articles published between 2022 and 2026. The selected studies were synthesized through descriptive and bibliometric analyses using VOSviewer. Findings: QRIS adoption is influenced by perceived usefulness, perceived ease of use, trust, social influence, and financial literacy. Furthermore, QRIS contributes to increasing cashless transactions, improving transaction efficiency, supporting MSME digitalization, and expanding financial inclusion in Indonesia. Bibliometric analysis shows that QRIS research has evolved from technology acceptance studies to broader discussions of digital transformation and inclusive finance. Implications: by integrating QRIS research findings and offering insights for policymakers, financial institutions, and digital payment providers to increase QRIS adoption, strengthen the cashless ecosystem, and promote financial inclusion in Indonesia. Originality: this study makes a novel contribution by integrating evidence on QRIS adoption, cashless transactions, and financial inclusion into a single PRISMA-based systematic literature review, providing a comprehensive perspective largely absent from previous studies on the Indonesian context.
Developing a financial dashboard for contextual economics learning in workplace settings
Purpose: to develop, implement, and evaluate a financial dashboard-based learning medium for contextual economics learning in workplace settings, providing an authentic learning environment that supports financial literacy and data-driven decision-making through simulated financial data. Method: this study adopted a research and development (R&D) approach based on the ADDIE model. A financial dashboard was developed using simulated operational financial data and implemented in a limited workplace learning setting. Data were collected through observations, participants' worksheets, and questionnaires, then analyzed using descriptive qualitative and quantitative methods to assess the usability and initial feasibility of the developed learning media. Findings: the developed financial dashboard is feasible for contextual economics learning in workplace settings. The dashboard enabled participants to better understand budgeting, budget variance, cash flow, and operational financial decision-making through simulated financial data. Participants also reported that the visual presentation and guided analysis improved the clarity and relevance of the learning process. Implications: to the advancement of contextual economics learning by demonstrating the potential of financial dashboards as Originality: the originality of this study lies in the development of a financial dashboard as a contextual economics learning medium that integrates financial data visualization, workplace learning, and simulated financial data to enhance financial literacy without compromising organizational data confidentiality.
Developing PANN: a qr-code hybrid simulation for meaningful learning of inter-island trade
Purpose: to develop and evaluate a qr-code based hybrid simulation learning media called PANN (perdagangan arus niaga nusantara “nusantara trade flow”) for teaching inter-island trade in grade VIII social studies. Method: this study used a research and development (R&D) design with the ADDIE model to develop a qr-code based hybrid learning media (PANN). The study involved 24 grade VIII students and two social studies teachers. Data were collected through validation sheets, questionnaires, and observations, then analyzed descriptively to assess the product’s validity and practicality. Findings: the developed PANN learning media was highly valid and highly practical, with an average validity score of 92.18% and a practicality score of 91.58%. The media were effectively integrated into classroom learning, increasing student engagement through an interactive hybrid simulation that combined physical materials and qr-code based digital content. These findings indicate that PANN is feasible as an innovative learning medium for teaching inter-island trade in grade VIII social studies. Implications: qr-code hybrid simulation media is an effective, practical, and contextually relevant alternative for teaching abstract social studies concepts and supporting student-centered learning in limited digital environments. Originality: lies in the development of a hybrid learning media that integrates physical simulation, local economic context, and qr-code-based digital resources into a single interactive learning system for teaching inter-island trade in junior high school social studies.
Employment conditions and digital consumption patterns among generation z and millennials in Indonesia
Purpose: to analyze the relationship between employment conditions and digital consumption patterns among generation z and millennials in Indonesia. Method: this study employs a descriptive quantitative approach using secondary data from Statistics Indonesia and the Populix report. Data are analyzed using descriptive and comparative methods to examine the relationship between employment conditions and digital consumption patterns among generation z and millennials in Indonesia. Findings: employment conditions characterized by unemployment, relatively low wages, and high informal employment do not directly reduce digital consumption among generation z and millennials in Indonesia. Despite economic limitations, both groups remain actively engaged in online shopping, supported by digital payment systems and promotional incentives. However, financial constraints lead to more selective and price-sensitive purchasing behavior in the digital economy. Implications: digital consumption among generation z and millennials is shaped not only by employment conditions but also by technological access and social influences. Originality: lies in integrating employment conditions and digital consumption behavior within a single analytical framework focused on generation z and millennials in Indonesia.
Beauty expo participation and growth outcomes of local cosmetic SMEs in Indonesia
Purpose: to analyze the impact of beauty expo participation on the growth of local cosmetic SMEs, focusing on sales growth, brand awareness, and market access expansion. Method: this study employs a quantitative, explanatory research design. Data were collected from 30 local cosmetic SMEs in Medan city who had participated in beauty expos or similar promotional events, using a structured Likert-scale questionnaire. The data were analyzed using descriptive statistics to examine respondents’ perceptions of the relationship between event participation and SME growth, as measured by sales growth, brand awareness, and market access. Findings: participation in beauty expos has a positive impact on the growth of local cosmetic SMEs in Medan city. These results suggest that beauty expo participation contributes to improved sales performance, increased brand recognition, and expanded business networks among local cosmetic SMEs. Implications: participation in beauty expos is an effective marketing strategy for local cosmetic SMEs to enhance sales performance, strengthen brand awareness, and expand market access. The findings highlight the importance of integrating event marketing into SME growth strategies and provide practical insights for business owners and policymakers to support SME development through promotional events. Originality: examining beauty expo participation as a driver of SME growth (sales, brand awareness, and market access) in local cosmetic SMEs in Medan city, an underexplored context in prior research.
Digital onboarding as a strategic tool for third-party fund growth in Islamic banking
Purpose: to analyze the role of digital onboarding in the growth of third-party funds (TPF) at Bank Syariah Indonesia. Method: this study employs a descriptive qualitative approach using secondary data obtained from Bank Syariah Indonesia's annual reports for the period 2022–2024. Data were collected through documentation techniques and analyzed using data reduction, data presentation, and conclusion drawing to examine the relationship between digital onboarding implementation and TPF's growth. Findings: digital onboarding plays a significant role in supporting TPF's growth at Bank Syariah Indonesia. The implementation of end-to-end digital account opening has contributed to increased mobile banking users, an expanded customer base, and a consistent rise in TPF during the 2022–2024 period. In addition, the bank's market share in the Islamic banking industry has also shown an upward trend, reflecting the effectiveness of digital onboarding as a strategic instrument in strengthening fund mobilization and financial intermediation. Implications: digital onboarding is an effective strategy for strengthening TPF and supporting financial intermediation in Islamic banking through enhanced digital customer acquisition. Originality: lies in its focus on digital onboarding as a specific digital acquisition strategy rather than general digital banking services, and in explaining its role in enhancing TPF within Islamic banking.
Information system implementation and educational level as determinants of employee performance
Purpose: to analyze the influence of the civil registration and population administration information system (CRPAIS), payroll accounting information system (PAIS), and education level on employee performance at the population and civil registration service of Bengkalis district. Method: the research used a quantitative approach with primary data obtained through questionnaires from 36 respondents, then analyzed using multiple linear regressions with the help of SPSS version 25, as well as through validity, reliability, and classical assumption tests. Findings: CRPAIS, PAIS, and education level have a positive and significant effect, both partially and simultaneously, on employee performance, with a contribution of 69.2% in explaining variations in employee performance. Implications: improving employee performance, which is greatly influenced by the effectiveness of information systems and the quality of human resources, so organizations need to optimize the use of information technology and improve employee competency through continuous education and training. Originality: lies in the integration of two types of information systems, namely CRPAIS and PAIS, which are analyzed simultaneously with the variable of education level in influencing employee performance in the context of local government agencies, which is still relatively rarely studied simultaneously in previous research.
Qurban as an instrument of Islamic social finance for sustainable social development in Indonesia
Purpose: to analyze qurban as an Islamic social finance instrument in socio-economic redistribution, assess its contribution to SDGs, and evaluate the effectiveness of its governance and digital management in Indonesia. Method: this study uses a qualitative descriptive method based on secondary data from reports and literature on Islamic social finance and qurban in Indonesia, analyzed using content analysis. Findings: qurban in Indonesia has developed into a structured Islamic Social Finance instrument supported by digital governance through SIMBA, improving transparency, accountability, and distribution efficiency. Despite a decline in collection value, distribution remains effective and contributes to poverty alleviation, food security, and social equity in line with SDGs. However, challenges persist in data integration, equitable distribution, and public literacy on productive qurban. Implications: strengthening digital governance, institutional capacity, and public literacy is essential to optimize qurban as a sustainable Islamic social finance instrument that supports inclusive development and the achievement of the SDGs. Originality: lies in its integration of qurban within the Islamic social finance and SDGs framework, while critically examining its digital governance transformation through SIMBA as a modern development instrument rather than solely a ritual practice.
Capital structure, profitability, and firm value: an empirical study of PT. Indocement Tunggal Prakarsa Tbk.
Purpose: to examine the effect of capital structure, measured by debt to equity ratio (DER), and profitability, measured by return on equity (ROE), on firm value, measured by price to book value (PBV). Method: this study uses a quantitative, associative research design. The data used are secondary data obtained from the annual financial statements of PT. Indocement Tunggal Prakarsa Tbk. for the period 2015–2024. The data are analyzed using multiple linear regressions in EViews. Findings: capital structure has a negative and significant effect on firm value, while profitability has no significant effect on firm value. However, capital structure and profitability simultaneously have a significant effect on the firm's value. Implications: capital structure plays a more dominant role than profitability in determining firm value. Therefore, PT. Indocement Tunggal Prakarsa Tbk. should carefully manage its debt levels to avoid excessive financial risk and ensure optimal capital structure in order to enhance firm value. Originality: lies in its specific focus on PT. Indocement Tunggal Prakarsa Tbk. uses recent financial data from 2015–2024, providing updated empirical evidence on the relationship between capital structure, profitability, and firm value in the Indonesian cement industry.
MSME competitiveness and development strategies in Gorontalo, Indonesia: an integrated SWOT–IE matrix study
Purpose: to analyze the competitiveness of MSMEs in Gorontalo province based on internal and external factors using SWOT and IE Matrix analysis, as well as to formulate appropriate development strategies to improve business sustainability and regional economic growth. Method: this study employed a quantitative descriptive approach conducted in several districts and cities in Gorontalo province. Data were collected from 120 MSME owners through questionnaires, interviews, and documentation. The data were analyzed using SWOT analysis and the Internal–External (IE) Matrix to identify internal and external strategic factors and determine appropriate MSME development strategies. Findings: MSMEs in Gorontalo province have strong internal potential but still face challenges in capital access, digital adoption, and managerial capability. The IE Matrix placed MSMEs in the “grow and build” position, indicating the need for growth-oriented strategies to enhance competitiveness and sustainability. Implications: strengthening digitalization, managerial capacity, and market expansion is essential to improve the competitiveness and sustainability of MSMEs in Gorontalo province. Originality: lies in integrating SWOT and IE Matrix analyses to comprehensively examine the competitiveness and strategic position of MSMEs in Gorontalo province.
Design and evaluation of educational animation to enhance professional ethics and employee performance in the workplace
Purpose: to develop and evaluate an educational motion graphic animation as a learning medium for professional ethics in the workplace, as well as to analyze its potential in improving audience understanding of professional ethics and supporting work readiness and employee performance. Method: this study employs a qualitative approach using the Multimedia Development Life Cycle (MDLC), which consists of six stages: concept, design, material collection, assembly, testing, and distribution. Data were collected through observation to identify learning needs. The media was designed and produced using simple digital tools, including IbisPaint for illustration, Microsoft PowerPoint for animation, and Clipchamp for audio-visual integration. Findings: the developed motion graphic animation effectively presents professional ethics through simple workplace scenarios, making the material easier to understand and more engaging. Observations indicate improved audience comprehension and engagement, suggesting its potential as an effective learning medium to support work readiness and employee performance. Implications: motion graphic animation is an effective and accessible medium for improving understanding of professional ethics and supporting work readiness and employee performance. Originality: integrating motion graphic animation design with an evaluation of its impact on professional ethics understanding and its potential contribution to work readiness and employee performance.
Innovation in public administration amid social and global turbulence: strategic adaptation and key challenges
Purpose: to analyze the role of institutional innovation in public administration as a strategic response to social and global turbulence, and to identify key strategies and their implementation challenges in building flexibility, accountability, and public value. Method: this study uses a systematic literature review to analyze academic studies on public administration innovation, adaptive strategies, and cross-sector collaboration. The analysis focuses on identifying innovation patterns, strategies, and challenges amid social and global turbulence. Findings: this study shows that public administration innovation is carried out through adaptive, collaborative strategies and the strengthening of institutional capacity, with the main challenges being structural barriers, bureaucratic culture, and political dynamics, while an orientation towards public values is the key to the success and sustainability of innovation. Implications: this study emphasizes the importance of strategic, adaptive, and public-value-oriented innovation to improve the effectiveness and sustainability of public administration amid social and global turbulence. Originality: this study integrates perspectives on strategy, adaptation, and collaboration in public administration innovation, particularly in the context of social and global turbulence, a topic rarely studied comprehensively.
Store layout dimensions and customer satisfaction: empirical evidence from an Indonesian retail minimarket
Purpose: to analyze the effects of product arrangement, customer movement pathways, and lighting and store atmosphere on customer satisfaction in a local Indonesian minimarket. Method: using a quantitative approach to examine the effect of store layout dimensions on customer satisfaction. Data were collected via a 5-point Likert questionnaire from 75 randomly selected customers at Alfamart Cempaka Raya, Banjarmasin, and analyzed using multiple linear regression in SPSS. Findings: All three store layout dimensions, product arrangement, customer flow, and lighting/atmosphere have a positive and significant impact on customer satisfaction, with lighting and atmosphere being the most influential. These findings highlight the critical role of store environment in enhancing customers’ overall shopping experience. Implications: the findings suggest that retail managers should strategically manage store layout, including product arrangement, customer flow, and lighting/atmosphere, to enhance customer satisfaction. Prioritizing a well-designed and comfortable shopping environment can strengthen customer loyalty and improve overall shopping experience. Originality: lies in its multidimensional approach to store layout, simultaneously examining product arrangement, customer movement flow, and lighting/ambience, within the context of local Indonesian minimarkets.
Human-AI collaboration for strategic decision-making in global organizations
Purpose: to explore the role of artificial intelligence (AI) in supporting strategic decision-making within global organizations in order to enhance the quality and sustainability of decisions. Method: this study adopts a qualitative approach through a systematic literature review. Data are collected from relevant journal articles, books, corporate reports, and academic publications. The analysis is conducted thematically to identify the roles of AI, success factors, challenges, and research gaps, and to synthesize findings that can inform the development of a conceptual framework for AI implementation at the global level. Findings: AI enhances decision quality, operational efficiency, and organizational agility; however, final decisions still require human judgment. The successful integration of AI is influenced by data quality, organizational readiness, managerial support, and human competencies. Key challenges include algorithmic bias, ethical concerns, and differences in cultural and regulatory contexts. Implications: integrating AI enables global organizations to enhance the quality of strategic decision-making and improve their responsiveness to market dynamics. A hybrid human–AI approach helps minimize bias risk and strengthen sustainable competitive advantage. Originality: lies in a holistic approach that integrates the role of AI, managerial context, and cross-cultural dynamics in strategic decision-making within global organizations, while also highlighting hybrid human–AI mechanisms and risk management aspects that have been rarely addressed in previous literature.
Advancing macroeconomic forecasting by integrating big data and machine learning
Purpose: to assess the role of integrating big data and machine learning (ML) in improving the accuracy of macroeconomic forecasting and to develop an adaptive multi-indicator forecasting framework. Method: a quantitative data-driven forecasting approach is employed by integrating historical macroeconomic data, real-time data, and unstructured data. Forecasts are generated using random forests, support vector regression (SVR), neural networks, and macroeconomic random forests (MRF), and model performance is evaluated using MAE, RMSE, and MAPE via rolling-window cross-validation. Findings: ML-based models consistently outperform traditional econometric approaches. MRF achieves the highest accuracy in forecasting GDP and unemployment, while random forests and SVRs perform better at capturing inflation dynamics and short-term fluctuations. The inclusion of real-time, unstructured data enhances the model’s responsiveness to economic volatility and shocks. Implications: these findings highlight the potential of ML-based macroeconomic forecasting systems as effective decision-support tools for evidence-based policymaking. Originality: lies in the development of a multi-indicator ML-based forecasting framework that integrates heterogeneous big data in a single integrated system.
Determinants of understanding of old age security claim calculations in the employment social security system
Purpose: to analyze the influence of the quality of the Jamsostek Mobile (JMO) application, socialization, education level, and participant motivation on the level of understanding of old age security (OAS) claim calculations. Method: this study used a quantitative approach with a survey design, involving 287 OAS participants as respondents. Data were analyzed using multiple regression to test the relationship between independent variables and participant understanding levels. Findings: the quality of the JMO application, education level, and participant motivation had a positive effect on the level of understanding of OAS claim calculations, whereas socialization did not affect the level of understanding of OAS claim calculations. These findings emphasize the importance of a combination of quality facilities, participant motivation, and individual abilities in improving understanding, while providing information alone is not enough. Implications: this study strengthens key theoretical frameworks and provides practical guidance for developing effective applications and educational strategies to enhance participants’ understanding of OAS claims and independence. Originality: lies in its multidimensional approach, which combines internal and external factors, utilizes digital applications as an educational tool, and integrates theories to provide a comprehensive understanding of OAS claim participants.