INTEGRATION: Journal of Multidisciplinary Studies
ISSN: 3123-6928 (online) DOI: 10.65881/integration Editor-in-Chief: Agus Wahyudi Publisher: SCM Publishing Publication Frequency: Twice a year (February and August) Publication Fees: 100,000 (IDR) Language: English and Bahasa Indonesia Indexed by: Google Scholar, Dimensions INTEGRATION: Journal of Multidisciplinary Studies, with registration number ISSN 3123-6928 (online), is a scientific journal of multidisciplinary studies published by SCM Publishing. This journal discusses issues related to all integrated scientific fields. The aim of publishing this journal is to disseminate conceptual thoughts or ideas and research results achieved in all scientific fields in the form of scientific papers.
Decentralization and public service performance in traditional village governance of Central Maluku, Indonesia
Purpose: to examine the impact of decentralization policies on public service effectiveness, governance quality, and community participation in Tulehu village, Central Maluku regency. Method: this study employs a qualitative descriptive approach. Data were collected through interviews, observations, and documentation, and then analyzed using an interactive model of data reduction, data display, and conclusion drawing to examine the implementation of decentralization and its impact on public service effectiveness in Tulehu village. Findings: decentralization in Tulehu village has improved governance and community participation, particularly through musrenbang and Saniri institutions. However, public service effectiveness remains limited due to restricted village authority and dependence on higher-level government. Human resource capacity and local institutional support play a key role in enhancing administrative performance and transparency. Implications: effective decentralization requires not only authority delegation but also strong human resource capacity, institutional strengthening, and active community participation to improve public service delivery and local governance performance. Originality: focus on the implementation of decentralization in Tulehu village by integrating perspectives of local customary governance (Saniri negeri) and public administration, particularly in analyzing how institutional and social factors jointly influence public service performance in an island-based setting.
Copyright (c) 2026 INTEGRATION: Journal of Multidisciplinary Studies https://creativecommons.org/licenses/by-sa/4.0
Exploring family education dynamics and their influence on adolescent personality formation
Purpose: to analyze the influence of family education dynamics (consisting of parenting style, family communication, emotional closeness, and technological adaptation) on adolescent personality formation aged 15–18 years. Method: this study employed a quantitative approach with a correlational research design. The data were collected through a structured questionnaire distributed to 100 students aged 15–18 years at Madrasah Aliyah Hasyimiyah, Bungah, Gresik, selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. Findings: all dimensions of family education dynamics (parenting style, family communication, emotional closeness, and technological adaptation) have a positive and significant effect on adolescent personality formation. Among these variables, family communication is found to be the most dominant factor influencing adolescent personality formation. Implications: strengthening family education through democratic parenting, effective communication, emotional closeness, and digital adaptation is essential for supporting adolescents’ personality development. Originality: examining family education dynamics as an integrated system, including parenting style, family communication, emotional closeness, and technological adaptation, in shaping adolescent personality formation, particularly among adolescents aged 15–18 years in the context of modern digital challenges.
Volatility of essential food prices and regional inflation in Indonesia: empirical evidence from South Sulawesi
Purpose: to analyze the effect of staple food prices (shallot, garlic, red and green chili peppers, beef, and chicken) on inflation in South Sulawesi Method: this study employs a quantitative approach using secondary monthly time series data from 2021 to 2025 in South Sulawesi. Multiple linear regression analysis is applied to examine the impact of staple food prices on inflation, supported by classical assumption tests and hypothesis testing using t-test and F-test. Findings: staple food prices jointly have a significant effect on inflation in South Sulawesi. However, only green chili pepper and beef prices have a positive and significant impact on inflation, while shallot, garlic, red chili peppers, and chicken prices do not show a significant effect. Implications: inflation-control policies in South Sulawesi should prioritize stabilizing the prices of green chili peppers and beef, as these are the most influential commodities. The study also highlights the importance of focusing on volatile food commodities in regional inflation management strategies. Originality: lies in its simultaneous analysis of multiple staple food commodities (shallot, garlic, red and green chili peppers, beef, and chicken) at the regional level of South Sulawesi.
Cyberbullying in emerging adulthood: evidence from social media usage patterns in Makassar, Indonesia
Purpose: to analyze cyberbullying involvement among emerging adults in Makassar based on demographic characteristics and social media usage duration. Method: This study used a quantitative descriptive design involving 448 emerging adults aged 19–27 years in Makassar, selected through purposive sampling. Data were collected using a 32-item cyberbullying scale and analyzed using descriptive statistics. Findings: showed that cyberbullying behavior among emerging adults was generally in the low to moderate category. Higher involvement in cyberbullying was found among individuals with longer social media usage duration, particularly those using social media for 10–12 hours per day, and among participants aged 18–20 years. Implications: this study highlights the importance of digital literacy, emotional regulation, and cyberbullying prevention programs targeting emerging adults with high social media use. Originality: lies in its focus on cyberbullying among emerging adults in Makassar, Indonesia, by examining demographic characteristics and social media usage duration, a population and context that remain underexplored in previous studies.
The implementation of the cooperative MURDER learning model to improve student learning outcomes
Purpose: to examine the effectiveness of the cooperative MURDER (Mood, Understand, Recall, Digest, Expand, Review) learning model in improving students’ learning outcomes, engagement, and understanding in basic computer learning within Information Technology subjects. Method: this study employed a classroom action research (CAR) design conducted in two cycles, each consisting of planning, acting, observing, and reflecting stages. Data were collected through learning outcome tests and classroom observations, and analyzed using descriptive quantitative and qualitative approaches. Findings: the results indicate a significant improvement in students’ learning outcomes. Classical completeness increased from 53.34% in cycle I to 86.67% in cycle II. In addition, student learning activities improved from the “good” category to “very good,” while teacher performance during instruction remained consistently high. Implications: the MURDER model is an effective alternative to enhance student engagement and learning outcomes in education, particularly in contexts with limited technological exposure. Originality: lies in applying the cooperative MURDER learning model to basic computer learning in a resource-limited junior secondary school context, providing new empirical evidence of its effectiveness in improving student outcomes.
Credit risk and operational efficiency as determinants of Bank Mandiri stock prices
Purpose: to analyze the effect of the non-performing loan (NPL) ratio and the operating expenses on the operating income (OEOI) ratio on Bank Mandiri’s stock price. Method: this study employs a quantitative explanatory research method using secondary data from Bank Mandiri’s annual financial statements and stock prices for the period 2014–2024. The analysis includes descriptive statistics, classical assumption tests, and multiple linear regressions to examine the effects of NPL and OEOI on the stock price. Findings: the NPL ratio has no significant effect on Bank Mandiri’s stock price, while the OEOI ratio has a significant negative effect. These results indicate that stock price movements are more sensitive to operational efficiency than to credit risk during the observed period. Implications: operational efficiency strongly influences stock prices, highlighting the importance for banks to manage costs effectively and for investors to consider efficiency alongside credit risk in investment decisions. Originality: providing updated empirical evidence on how NPL and OEOI ratios influence Bank Mandiri’s stock price, addressing inconsistencies in previous research, and focusing specifically on the latest financial performance and market response in the Indonesian banking sector.
Copyright (c) 2025 INTEGRATION: Journal of Multidisciplinary Studies https://creativecommons.org/licenses/by-sa/4.0
Mobile expert system for arm muscle training using forward chaining and best-first search
Purpose: to develop a mobile-based expert system to provide personalized arm muscle exercise recommendations, addressing the limited availability of professional fitness instructors. Method: this study used the waterfall development model, including analysis, design, implementation, and testing, and utilized J2ME and MySQL. Expert knowledge was obtained through interviews and literature review then formalized into if–then rules. The system applies forward chaining with best-first search optimization and was evaluated using black box testing and expert validation. Findings: the mobile-based expert system successfully generates personalized arm muscle training recommendations based on user anthropometric data, providing accurate recommendations for exercise type, sets, repetitions, and load. Implications: mobile-based expert systems can provide accessible, personalized, and reliable resistance training guidance, bridging the gap between beginner users and professional fitness expertise while demonstrating the potential of AI-based health technology in resource-limited environments. Originality: combining forward chaining and best-first search in a mobile expert system to provide personalized arm training recommendations.
Green accounting, profitability, and firm value: empirical evidence from PT Bukit Asam Tbk
Purpose: to examine the effect of green accounting, proxied by the Proper rating, and profitability, measured by return on equity (ROE), on firm value, measured using price to book value (PBV), at PT Bukit Asam Tbk. Method: this study employs a quantitative research approach using secondary data obtained from the annual financial reports and sustainability reports of PT Bukit Asam Tbk for the 2019–2023 period. Firm value is measured using price-to-book value (PBV), green accounting is proxied by the Proper rating, and profitability is measured by return on equity (ROE). The data are analysed using multiple linear regression, and statistical testing is conducted in SPSS. Findings: the results of this study indicate that green accounting and profitability do not have a significant effect on firm value at PT Bukit Asam Tbk during the 2019–2023 period. These findings suggest that, within the coal mining sector, firm value is more strongly affected by external factors and market perceptions rather than environmental performance and profitability alone. Implications: this study implies that environmental performance and profitability alone are insufficient to increase firm value in the coal mining sector. Companies need to integrate financial performance, sustainability strategies, and risk management while improving transparency to enhance market confidence. Originality: it focuses on Indonesia’s coal mining sector, specifically PT Bukit Asam Tbk, using Proper ratings as a proxy for green accounting, and provides new insights into how environmental and financial performance relate to firm value in a high-risk industry.
Mapping research trends in digital health technology for public services: a bibliometric analysis
Purpose: to analyze global research trends, thematic developments, and collaborative networks in digital health technology applied to public services using a bibliometric approach. Method: a bibliometric analysis was conducted using the PRISMA framework to systematically identify, screen, and analyze 34 relevant articles from Scopus published between 2017 and 2025, focusing on publication trends, subject areas, document types, country distribution, author collaborations, and thematic relationships in digital health technology for public services. Findings: a significant upward trend in publications on digital health technology in public services, with Medicine as the dominant subject area, complemented by Social Sciences and Computer Science. Journal articles were the most common document type, while India and Finland were the leading contributors. Thematic and co-authorship analyses revealed strong interconnections between digitalization, healthcare, development, and population challenges, highlighting the interdisciplinary and global nature of research in this field. Implications: successful digital transformation in public health services requires integrative strategies combining technological innovation, institutional readiness, policy support, and inclusive approaches to enhance efficiency, accessibility, and equity in healthcare delivery. Originality: this study uniquely maps global research trends and collaborations in digital health technology for public services using a bibliometric approach.
Bibliometric analysis of technological innovations in Indonesian libraries: trends, challenges, and future directions
Purpose: to map the development of technological innovation in Indonesian libraries through bibliometric analysis, identify trends, challenges, and patterns of collaboration, and provide strategic guidance for the development of libraries that are adaptive, inclusive, and sustainable. Method: using a bibliometric approach with the PRISMA framework to analyze Scopus-indexed articles (2015–2025) on technological innovation in Indonesian libraries, examining publication trends, subject areas, document types, geographic distribution, and thematic relationships. Findings: indicate a growing trend in publications on technological innovation in Indonesian libraries, primarily in Computer Science and Social Sciences. Most publications are journal articles, with international contributions dominating, especially from China, the United States, and India. Thematic analysis reveals strong links between technological innovation, knowledge management, service efficiency, and the evolving role of libraries in digital transformation. Implications: provides strategic guidance for policymakers and library managers to develop adaptive and inclusive technologies, enhance human resource competencies, and promote cross-disciplinary and international collaboration for sustainable digital transformation of libraries in Indonesia. Originality: applying a bibliometric approach to map technological innovation in Indonesian libraries comprehensively, a perspective rarely explored in the local context, while integrating analyses of trends, institutional collaboration, and implementation challenges.
Comparative analysis of mobile forensic tools for digital evidence recovery using NIST framework
Purpose: to compare the performance of Magnet Axiom and Cellebrite Physical Analyzer in extracting digital evidence from Google Pixel 5a. Method: using a quantitative approach with a comparative experimental method. A dataset of Google Pixel 5a digital images was analyzed using two forensic software tools, Magnet Axiom and Cellebrite Physical Analyzer, in accordance with the NIST framework. The process includes preservation, acquisition, examination, analysis, and reporting. The performance of both tools was quantitatively evaluated by counting the number of artifacts recovered across various data categories and was calculated using the 16 NIST mobile forensic criteria. Findings: the Cellebrite Physical Analyzer outperformed the Axiom Magnet in recovering digital artifacts from the Google Pixel 5a, particularly for internet, geolocation, and social app data, achieving a 75% success rate compared to 56%. The Axiom Magnet performed only slightly better at SMS recovery, but was less effective for complex app data. Implications: choosing the right forensic tool affects the success of a digital investigation; Cellebrite is more effective for in-depth analysis of modern Android devices, while manual verification is still necessary to ensure the validity of the evidence. Originality: directly compares the performance of Magnet Axiom and Cellebrite on Google Pixel 5a with high-security stock Android, using the NIST framework to assess the effectiveness of digital data recovery and integrity.
Motives and communication behavior of the steering committee in managing student organizational conflicts
Purpose: to analyze the dynamics of organizational conflict in ICSSA by examining the sources and forms of conflict, conflict management styles, decision-making patterns, and their implications for organizational communication practices and member involvement. Method: this study uses a qualitative, phenomenological approach, with data collected through literature reviews, field observations, and in-depth interviews with ICSSA steering committee members and other directly involved parties in the dynamics of organizational conflict. Findings: conflict in ICSSA is influenced by its hierarchical structure, centralized leadership, financial independence, and hierarchical communication, with the highest intensity at the regional and national levels. A predominantly avoidant conflict-management style and unilateral decision-making reduce member engagement, transparency, and organizational legitimacy, while limited collaborative communication builds understanding and trust. Implications: this study emphasizes the importance of transparent, participatory, and dialogic communication in student organizations to manage conflict constructively, increase member engagement, strengthen leadership legitimacy, and maintain organizational cohesion and sustainability. Originality: it focuses on an integrated analysis of organizational values, member perceptions, organizational communication, and leadership in conflict management in student organizations with virtual or hybrid work arrangements, a context rarely studied in the Indonesian organizational communication literature.
Transforming the traditional Joget Sonde dance for the preservation of Malay culture
Purpose: to analyze the transformation of the Joget Sonde dance at Sanggar Buih Selari, Pekanbaru, and how Malay cultural values are maintained in the process of adapting a traditional dance into a modern performance form. Method: this research employs a descriptive qualitative approach, utilizing observation, interviews, and documentation, with data analyzed through the stages of data reduction, presentation, and conclusion. Findings: the Joget Sonde dance at Sanggar Buih Selari has transformed movement, music, costume, and stage presentation to align with modern aesthetics. The dance movements have become more varied, traditional music is combined with modern instruments, costumes are made more dynamic, and performances are staged on formal platforms. Despite these innovations, Malay cultural values such as politeness, togetherness, beauty, and cultural identity are preserved. This transformation demonstrates creative and sustainable cultural preservation. Implications: the research indicates that innovations in transforming the Joget Sonde dance enable the creative preservation of Malay culture while remaining relevant to modern society. The findings can serve as a reference for artists and cultural managers in developing strategies to adapt traditional arts so that they remain vibrant, appealing, and educationally valuable. Originality: this research comprehensively examines the transformation of the Joget Sonde dance while demonstrating the creative and adaptive preservation of Malay cultural values.
Zapin pecah dua belas dance: movement structure and educational values in the Riau Malay culture
Purpose: to describe the history and development of the Zapin pecah dua belas dance, analyze the movement structure that forms the dance, and identify the educational values contained within it as part of the preservation of Riau Malay culture. Method: this study used a qualitative descriptive approach. Data collection was conducted through non-participatory observation, semi-structured interviews, and documentation at the Bina Tasik Studio in Pangkalan Kerinci District, Pelalawan Regency. Research informants included dance instructors, senior dancers, traditional leaders, and arts and culture teachers. Data analysis was conducted through data reduction, data presentation, and conclusion drawing using triangulation techniques to ensure data validity. Findings: the Zapin pecah dua belas dance is a traditional Riau Malay dance resulting from the acculturation of Arab and local cultures. It has twelve basic movements arranged systematically. The dominance of fast, rhythmic footwork, smooth hand movements, symmetrical floor patterns, and the harmony of movement with musical accompaniment characterizes its movement structure. This dance also carries educational values, including discipline, cooperation, manners, aesthetics, and cultural preservation. Implications: this research has implications for the development of dance arts learning and efforts to preserve the Zapin pecah dua belas dance as part of the Riau Malay cultural identity. Originality: examines the movement structure and educational values ​​of the Zapin pecah dua belas dance at once, and emphasizes its role in learning the arts and preserving Riau Malay culture.
Enhancing multiplication skills through the jarimatika method in elementary school students
Purpose: this study aims to analyze the effectiveness of the jarimatika "fingermath" method in improving multiplication skills and learning interest in mathematics among third-grade elementary school students. Method: this research employed a quantitative, quasi-experimental, one-group pretest–posttest design. The participants consisted of 17 third-grade students. Data were collected through pretest and posttest assessments of multiplication skills and analyzed using descriptive statistics, a paired-samples t-test, and effect size (Cohen's d). Findings: show that the jarimatika method can improve multiplication calculation skills and foster interest and engagement in learning mathematics among third-grade elementary school students. However, the increase in learning outcomes is not yet statistically significant. Implications: this research theoretically strengthens mathematics learning through a concrete approach, while also practically demonstrating that the jarimatika method can increase student activity, interest, and understanding, and can serve as a basis for developing innovative learning media. Originality: lies in the application of the jarimatika method, which simultaneously examines the improvement of multiplication calculation skills and the learning interest of third-grade students in madrasah ibtidaiyah, with a concrete learning approach that is in accordance with the characteristics of the Merdeka Curriculum.
Mapping digital literacy profiles of biology education students for technology-based learning
Purpose: to analyze the level of digital literacy among students of the Biology Education Study Program and to examine its implications for technology-based learning. Method: this research employed a descriptive quantitative approach with purposively selected participants. Data were collected using a Likert-scale questionnaire covering five dimensions of digital literacy: information, communication, content creation, social-emotional, and problem solving. The data were analyzed using descriptive statistics by calculating mean scores and categorizing literacy levels. Findings: the results indicate that students' overall digital literacy was at a moderate level, with high proficiency in the information and social-emotional dimensions, moderate communication and content-creation skills, and very high problem-solving ability, highlighting the need to strengthen academic digital communication and content creation for learning. Implications: this study implies the need for comprehensive digital literacy development of Biology Education students, including communication skills, content creation, and digital information evaluation, as a basis for strengthening the curriculum and technology-based learning to improve the readiness of prospective biology teachers. Originality: lies in the analysis of digital literacy among Biology Education students based on five DigComp dimensions, which are directly linked to the needs of technology-based biology learning, thereby revealing gaps between technical skills, communication abilities, and academic content creation.
Strategy for strengthening the cultural identity of Zapin Meskom dance amid globalizations
Purpose: to analyze the strategy of strengthening the cultural identity of the Zapin Meskom dance in maintaining its authenticity amidst the currents of globalization and modernization in Meskom village, Bengkalis district, Riau province. Method: this study used a qualitative case study approach. Data collection was conducted through in-depth interviews, participant observation, and documentation studies with purposively selected informants. The data obtained were analyzed using thematic analysis and triangulation to ensure the validity and reliability of the research findings. Findings: the preservation of the Zapin Meskom dance as a cultural identity is achieved through educational and regeneration strategies, cultural rituals, and adaptation through digital media. The success of this strategy depends on collaboration among indigenous communities, artists, educational institutions, and the government to maintain the dance's authenticity amid globalization. Implications: strengthening community-based local cultural preservation strategies that place education, cultural rituals, and digital adaptation as key elements in maintaining the authenticity of cultural identity amid globalization. Originality: lies in the analysis of the preservation strategy of Zapin Meskom dance as a process of strengthening dynamic cultural identity through education, rituals, and digital adaptation, as well as in its study in the context of cultural tourism villages amid the current tide of globalization.
Human evolution and early cultural development: a historical-paleoanthropological synthesis
Purpose: to present a comprehensive and integrative analysis that explains how evolutionary changes shaped human cognition, behavior, and social complexity. This article examines the historical development of early human evolution as a multidisciplinary inquiry into biological transformation, technological progress, and cultural emergence from Homo erectus to Homo sapiens. Method: A descriptive qualitative approach is used, supported by a systematic literature review, drawing on paleoanthropological findings, the archaeological record, and interdisciplinary theoretical frameworks. Findings: human evolution was not linear but dynamic, influenced by environmental adaptation, migration patterns, controlled fire use, lithic technological innovation, and the development of symbolic thought and language. These findings highlight the gradual emergence of cultural intelligence as a defining feature of modern humans. Implications: understanding human evolutionary pathways provides valuable insights into contemporary scientific discourse on identity, civilisation, and humanity's adaptive characteristics in facing future global challenges. Originality: lies in its integrative synthesis, connecting biological evolution with cultural and cognitive dimensions to offer a holistic perspective rarely emphasised in conventional discussions of human origins.
Organizational captain: measuring the strategic impact of leadership on employee satisfaction levels
Purpose: to analyze and empirically test the influence of the Rector's leadership practices on the level of employee job satisfaction at Batanghari University, Jambi. Method: this study employed a quantitative, survey-based approach. The study population comprised all 80 administrative staff at Batanghari University in Jambi, using a total sampling technique. Data were collected through a closed-ended questionnaire and analyzed using multiple linear regression analysis to examine the effect of leadership practices on employee job satisfaction. Findings: the research results show that the Rector's leadership practices have a positive and significant impact on employee job satisfaction at Batanghari University, Jambi. This finding suggests that leadership practices play a significant role in improving employee job satisfaction. Implications: this study strengthens organizational behavior theory and the Kouzes and Posner model regarding the influence of leadership on job satisfaction. Practically, organizations need to implement effective leadership to improve employee job satisfaction. Originality: lies in the empirical testing of the Rector's leadership practices on the job satisfaction of administrative staff in the context of private universities in Jambi Province, an area that is still rarely researched, especially at Batanghari University, Jambi.
Small-scale solar power plant system design for wharf lighting and public facilities in coastal areas
Purpose: designing a small-scale solar power plant system that suits the solar potential in coastal areas to meet the lighting needs of docks and public facilities. Method: this research uses descriptive-quantitative methods through field measurements, engineering calculations, and system design to produce a small-scale solar power plant design that meets the lighting needs of docks and public facilities in coastal areas. Findings: research has found that Kuala Tungkal has significant solar energy potential for solar power plants. A 200 Wp panel produces 730–970 Wh per day, and for a typical home, 16 solar panels and 13 batteries are required. However, weather and cost are significant constraints. Implications: solar power plants have significant development potential in coastal areas and can increase community energy independence. However, they require appropriate design, sufficient batteries, and financial and technological support to address weather and initial investment challenges. Originality: providing field data on solar radiation in Kuala Tungkal, modeling the design of a small-scale solar power plant based on real conditions, and producing practical calculations of panel and battery requirements specifically intended for piers and coastal public facilities, which has not been widely studied before.
Factors affecting Chinese ethnic interest in using Islamic banking products
Purpose: This study aims to analyze the influence of understanding, environment, service, and performance on the interest of ethnic Chinese individuals in using Islamic banking products. Method: The study employs a descriptive quantitative approach. The data consist of primary data obtained through questionnaires and secondary data gathered from literature studies. The population of this study comprises customers of Bank Syariah Indonesia's Selatpanjang Branch Office in Meranti Regency, Riau. The sampling technique applied was purposive sampling, with the criterion being active customers of Chinese ethnicity. The data were analyzed using multiple linear regressions, along with validity, reliability, classical assumption, and hypothesis testing. Findings: The results indicate that understanding, service, and performance have a positive effect on the interest of ethnic Chinese individuals in using Islamic banking products, whereas the environment has a negative effect. Implications: Theoretically, the findings of this study complement existing theories and support the Theory of Planned Behavior, Cognitive Theory, and Social Influence Theory. Practically, the results serve as a reference for Islamic banking institutions to improve service quality, performance, and public understanding. Originality: The originality of this research lies in its focus on ethnic Chinese individuals as a non-Muslim group in the context of Islamic banking, the discovery of negative environmental effects, and the development of an integrative model that combines the variables of understanding, environment, service, and performance in relation to interest in using Islamic banking products.
Integrating green economy, digital marketing, and financing strategies for sustainable financial performance of MSMEs
Purpose: to examine the integration of digital marketing strategies and green economy-based financing in supporting the sustainable financial performance of MSMEs. Method: this study uses a qualitative literature review approach. Data were obtained from observations and relevant scientific publications, then analyzed descriptively to examine the role of green economy-based digital marketing in the development of MSMEs. Findings: the study shows that integrating green economy–based digital marketing with financing strategies enhances MSMEs' competitiveness, strengthens brand image, expands market reach, and improves financial performance, supported by government digitalization and financing programs. Implications: integrating the green economy, digital marketing, and sustainable financing can improve MSME competitiveness, brand image, and financial performance. Digital marketing strategies and government support through digitalization and green financing expand markets and consumer engagement. These findings form the basis of a conceptual model for competitive and sustainable MSME growth, particularly in Jambi. Originality: this study is the first to integrate financing strategies, green-economy-based digital marketing, and MSME financial performance, highlighting their synergy in enhancing competitiveness and sustainability, and offering practical insights for government and financial institutions in Jambi.