Digital onboarding as a strategic tool for third-party fund growth in Islamic banking

Dia Nur Avita Sari; Mugiyati Mugiyati

doi:10.65881/ecobiztech.v1i2.76

Authors

Dia Nur Avita Sari Universitas Islam Negeri Sunan Ampel Surabaya, Jawa Timur, Indonesia Author
Mugiyati Mugiyati Universitas Islam Negeri Sunan Ampel Surabaya, Jawa Timur, Indonesia Author

DOI:

https://doi.org/10.65881/ecobiztech.v1i2.76

Keywords:

digital onboarding, Islamic banking, third-party funds, financial intermediation, technology acceptance model

Abstract

Purpose: to analyze the role of digital onboarding in the growth of third-party funds (TPF) at Bank Syariah Indonesia.

Method: this study employs a descriptive qualitative approach using secondary data obtained from Bank Syariah Indonesia's annual reports for the period 2022–2024. Data were collected through documentation techniques and analyzed using data reduction, data presentation, and conclusion drawing to examine the relationship between digital onboarding implementation and TPF's growth.

Findings: digital onboarding plays a significant role in supporting TPF's growth at Bank Syariah Indonesia. The implementation of end-to-end digital account opening has contributed to increased mobile banking users, an expanded customer base, and a consistent rise in TPF during the 2022–2024 period. In addition, the bank's market share in the Islamic banking industry has also shown an upward trend, reflecting the effectiveness of digital onboarding as a strategic instrument in strengthening fund mobilization and financial intermediation.

Implications: digital onboarding is an effective strategy for strengthening TPF and supporting financial intermediation in Islamic banking through enhanced digital customer acquisition.

Originality: lies in its focus on digital onboarding as a specific digital acquisition strategy rather than general digital banking services, and in explaining its role in enhancing TPF within Islamic banking.