Strategy for strengthening the cultural identity of Zapin Meskom dance amid globalizations

Abstract

Purpose: to analyze the strategy of strengthening the cultural identity of the Zapin Meskom dance in maintaining its authenticity amidst the currents of globalization and modernization in Meskom village, Bengkalis district, Riau province.

Method: this study used a qualitative case study approach. Data collection was conducted through in-depth interviews, participant observation, and documentation studies with purposively selected informants. The data obtained were analyzed using thematic analysis and triangulation to ensure the validity and reliability of the research findings.

Findings: the preservation of the Zapin Meskom dance as a cultural identity is achieved through educational and regeneration strategies, cultural rituals, and adaptation through digital media. The success of this strategy depends on collaboration among indigenous communities, artists, educational institutions, and the government to maintain the dance's authenticity amid globalization.

Implications: strengthening community-based local cultural preservation strategies that place education, cultural rituals, and digital adaptation as key elements in maintaining the authenticity of cultural identity amid globalization.

Originality: lies in the analysis of the preservation strategy of Zapin Meskom dance as a process of strengthening dynamic cultural identity through education, rituals, and digital adaptation, as well as in its study in the context of cultural tourism villages amid the current tide of globalization.